About

Hi, I'm Troy.

I started One More Turn Ventures in 2026 because I wanted to build small, useful software without a venture-funded headcount problem. Free SEO Report Card is the first thing we shipped.

Why this exists.

Most SEO tools are a decade behind the actual problem. Google's still important, but if your customers are also asking ChatGPT, Perplexity, and Google's AI Overviews about you, your old SEO score doesn't tell you whether those crawlers can even read your page.

We built this to answer the question those tools do not: can Google actually show this page, and can a crawler that does not run JavaScript read it at all. One report card, in fifteen seconds, without an email gate.

How we operate.

I run the company. The engineering happens in close partnership with AI agents — they write most of the code, I direct what we build and review what ships. It's a deliberate choice, not a corner-cutting one. We check machine readability because we live in the world we're grading. The same workflow that lets a one-person company ship a real product is what makes us pay attention to how AI search engines actually behave.

What that means for you.

• The free scan really is free. No email gate, no upsell to read your report.
• Paid plans add depth, not unlocks. You don't get a worse Free version because we want you to upgrade.
• Paid site-wide reports and our Implementation Retainer are how we make money. If a free scan is all you need, that's fine.

What we will not do.

We do not buy links, spin content, or run any tactic whose value depends on not being caught. Those work until they are detected, and the recovery costs more than the gain ever did. If a fix would embarrass you in front of a search engineer, it is not in the report.

We do not gate the free grade. The score you see is the score we computed, not a teaser withheld until you pay — the paid tiers add depth and delivery, not honesty. And we do not publish testimonials we do not have; this business took its first payment on 27 August 2026, and pretending otherwise would be the first thing our own report ought to catch.

How the scoring is kept honest.

The grading rules are published on the methodology page rather than kept proprietary, so you can argue with them. Every finding that can cost a letter is quoted back to the Google or Bing page that says so, and a check we cannot source is reported as a note and never graded.

We run the grader against this site too, and fix what it finds. That is not a marketing line: it is how we discovered that our own structured data could crash a scan, that our meta descriptions were too long on every page, and that this site was serving no compression at all. A tool whose owners do not use it drifts.

Get in touch.

If something on this site is broken, confusing, or wrong, tell me — those messages come straight to me, not a ticket queue.

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— Troy
ONE MORE TURN VENTURES, LLC · LANSING, MI