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We publish what we know. The technical fixes are in our scanner; the rest — content, citability, trust, and the slow work of authority — are in the playbook below.

Lead resource v2026.05.1 · 2026-05

The Small-Business SEO + GEO Playbook

What to write, what to fix, and what AI search engines are actually looking for. 8 chapters covering the content side of modern search — content quality, entity clarity, citability, topical authority, trust signals, backlinks, and on-page craft — plus a 90-day plan you can run yourself.

What's inside

  • 01Content quality — depth, originality, freshness
  • 02Entity clarity — being a recognizable business
  • 03Citability — making your content quotable
  • 04Topical authority — the cluster strategy
  • 05Trust signals — looking like real, credible work
  • 06Backlink profile — earning links the durable way
  • 07On-page craft — titles, metas, headings, alt
  • 99Your 90-day plan — week by week
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