Form 10-Q · Appendix A · Methodology

How we grade a website.

Ten modules across two faculties — five for classical search engine ranking (SEO) and five for generative-engine optimization (GEO). Each module returns a 0–100 score; the overall grade is a weighted average mapped to a letter. Module weights are adjusted per page type so a marketing homepage isn't penalized by article-shaped rubrics.

---

SEO modules

Faculty I · Cumulative weight 55%

---

GEO modules

Faculty II · Cumulative weight 45%

---

Grading scale

---

Why weighting changes per page.

A fixed rubric produces confident nonsense. Marking a pricing page down for having no author byline, no publication date and few outbound citations describes a pricing page doing its job, not a defect. So the classifier detects roughly what kind of page it is looking at — homepage, article, product, documentation — and shifts the weights before the average is taken.

The modules that move most are Citability, Trust Signals and Entity Clarity, because those are the ones written with article-shaped content in mind. The technical modules barely move: HTTPS, a reachable sitemap and a canonical tag matter equally whatever the page is for.

What a score cannot tell you.

Every signal here is observable from outside your site. That is a deliberate limit and it has consequences. We cannot see your search console, so we do not know what you already rank for. We cannot see your analytics, so we do not know what converts. And we cannot see competitors' intent data, so a high grade does not mean you will outrank a weaker page with ten years of links behind it.

Treat the grade as a readable measure of how well your site presents itself to a machine that has never seen it before — which is exactly the situation a search crawler and an AI answer engine are both in. It is a diagnostic, not a forecast.

Frequently asked